Seminar Notice

Department of Management Studies

Indian Institute of Science, Bangalore-560012

Venue: Seminar hall

Date & Time: 21/10/2022 at 4:00 PM


“How companies are redefining customer experience in the new Digital world”


Global companies were under tremendous pressure to adopt Digital technologies as start-ups started creating disruption in their business. However, Covid19 pushed customers to embrace Digital technologies in an unprecedented way. The end result is a superior customer experience. In this session, I will cover how some of the world’s largest brands are redefining the customer experience using Digital technologies.

About the Speaker:

Rajesh Pawar is a Global Business Leader who has 24+ years of IT Industry experience, engaged with Global MNCs like TCS, Cognizant, Adobe, and DMI Inc. organizations. He has been working with Fortune 500 Customers on their Customer Experience, CRM, ERP, Digital Marketing (MarTech), Business Intelligence and Analytics, and Cloud transformation initiatives. He was the first Adobe Professional Services Leader for India. He grew the team from 1 to 40+ Adobe Consultants. He was engaged with several Indian customers (HDFC, IndiGo, MakeMyTrip, GoDigit, Malayala Manorama, Idea Cellular, etc.) on their Digital Transformation journey. He also incubated the CRM Marketing Automation (MarTech) practice at Cognizant and grew the practice to 350+ people, supporting several Global customers with a focus on key technologies like Adobe, IBM, Salesforce, Oracle Marketing Cloud, etc. He has great exposure to project delivery and has PMI and Agile Scrum Master Certifications. He was also responsible for winning and delivering the world’s largest Frequent Flyer (Loyalty) Transformation program AAdvantage for American Airlines as part of his Cognizant stint. He is from Bangalore, holds a Bachelor of Engg. (BE) degree from BIET, Karnataka and MBA in Consultancy Management from BITS Pilani. He is active on Social Platforms like LinkedIn, Quora etc. and shares his perspective on IT Industry trends. He is passionate about building people, and spends his free time mentoring college students. He is also engaged with education institutions to support Industry connect initiatives.