FRIDAY SEMINAR
SPEAKER:
Mr. SHYAM MALLAR
TITLE: “The Indian Commercial vehicle Industry”
DAY & DATE & TIME: Friday, 30th August 2024
03:00 PM
VENUE: Seminar Hall, Department of Management Studies, IISc.
Abstract:
The Indian Commercial Vehicle Industry is a barometer for the country’s economic development and reflected in the GDP. The market size is nearly $ 50 billion. The industry is and has been dominated by a duopoly of Tata Motors and Ashok Leyland who have over the decades weathered competition and still hold nearly 75% plus market share. We will see how the CV industry has transformed over the decades in terms of technology, regulation as well as global influence . And how new auto CV OEM’s have redefined the way of doing business ( calling out as “ the future of trucking “) resulting in the customers benefiting from this change. Interesting to see what makes companies like Daimler India Commercial vehicles and Volvo Eicher Commercial Vehicles stay in the race. Volvo buses and trucks—how they have transformed passenger travel and have created a unsurmountable niche in deep mining and their model for success and profitability.
The road infrastructure has improved by leaps and bounds and the entire ecosystem of OEM’s, suppliers had to reinvent themselves to improve reliability, durability, safety of trucks and buses as ergonomics for the driver and the passengers. Besides the focus on Uptime and how it has changed the equation of TCO-Total Cost of Ownership.
New age fuels-CNG, LNG are already on the roads as the government is focusing on reducing the dependence of petroleum imports and its impact on Forex outflow. EV’s and Hydrogen powered trucks are not very away -but given the frugal nature of the Indian consumer- we should be seeing this in the next 5-10 years.
I will speak about how I have witnessed the CV industry change in very many ways during my nearly three and a half decades and how some companies have adapted and thrived , some other have fallen by the way side and few others remain as stragglers- and why ?
The talk will also cover some trailblazing innovations that are being successfully deployed in US & Europe .
Brief Profile:
Shyam Maller is a Commercial Vehicle industry veteran with nearly three and a half decades of extensive experience in the Automotive industry .He has had long career stints with auto majors like Tata Motors Ltd and Volvo Eicher Commercial Vehicles. He superannuated from VE Commercial Vehicles Ltd in 2020 after 11 years as Executive Vice President-Sales & Marketing. During these 11 years he has overseen various functional areas such as product strategy, sales and marketing, customer care, retail business network strategy after market, dealer development , retail excellence besides the parts business. He was part of the Management Team of the MD & CEO of the company besides having been on the Product Board of the JV with Volvo ( as head of Product Strategy& Planning).
At Tata Motors he was with the Commercial Vehicles business unit as the Business Head -South as well as the President of Concorde Motors ( A 100% subsidiary of Tata Motors) – the Rs 6 billion division – an integrated network of Passenger Car & Multiutility vehicle dealerships with the workforce of over 600 employees accounting for 12% of TATA Motors Passenger car sales in the domestic market. Post his MBA, he was with Eicher Motors Ltd ( a collaboration venture with Mitsubishi Motors for the CANTER range of Light Commercial Vehicles) for over a decade in the Sales & Marketing domain. Shyam holds a Post Graduate Diploma in Management (PGDM)—Marketing . Indian Institute of Management, Bangalore and has a a Bachelors degree in Mechanical Engineering) from the College of Engineering, Guindy, Madras University. He has been part of the jury for the last 4 years at the prestigious annual CV awards – an annual event hosted by Apollo Tyres and Commercial Vehicle magazine. From time to time , he has also authored articles on the CV industry
ALL ARE WELCOME