DEPARTMENT SEMINAR
Speaker: Dr. Ajay K. Manrai
Editor-in-Chief, Journal of Global Marketing
Professor Emeritus of Marketing, University of Delaware, USA
Date: 29th July 2025 [Tuesday]
Time: 03:30 PM
Venue: Seminar Hall [Management Studies]
Title: “Crafting Excellence: Tips from the Editors of the Journal of Global Marketing for Publishing in High-Impact Journals”
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Abstract:
Publishing in high-quality academic journals is a critical milestone in a scholar’s career, yet the path to publication is often complex and competitive. This talk shares key insights and practical strategies drawn from editorial experience to help researchers improve their chances of success in the peer-review process.
We will explore essential components of a strong manuscript, including developing original research questions, methodological rigor, coherent theoretical contributions, and clearly articulated managerial and societal relevance—especially within global marketing and international business. The session will also address common reasons for desk rejections and provide actionable tips on positioning a paper, responding effectively to reviewer feedback, and navigating the revise-and-resubmit process. While examples reference the Journal of Global Marketing, the recommendations will be broadly relevant to various marketing and international business journals.
Brief Profile: Dr. Ajay Manrai is a Professor of Marketing in the Department of Business Administration at the Lerner College of Business and Economics, University of Delaware. He has served as the Editor-in-Chief of the Journal of Global Marketing (Taylor & Francis) since January 1, 2016.
He earned his Ph.D. in Marketing from the Kellogg Graduate School of Management, Northwestern University. He also holds a Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi, and an MBA from the Indian Institute of Management (IIM) Ahmedabad.
Prior to joining the University of Delaware in 1991, Dr. Manrai was on the marketing faculty at the Wharton School, University of Pennsylvania. He has published 119 research articles in leading journals such as Marketing Science, Journal of Marketing Research, Journal of International Marketing, International Business Review, and Psychometrika. His research interests include modeling consumer perceptions and choice, marketing strategies of multinational companies, and cross-cultural and cross-national consumer marketing.
Dr. Manrai has received numerous awards for research and teaching excellence, including the University Teaching Award at the University of Delaware and Best Professor Awards in the MBA and EMBA programs. He has traveled to nearly 120 countries across all seven continents.
He currently serves as Associate Editor for the Journal of Modeling in Management (JM2, Emerald) and the Journal of Economics, Finance and Administrative Science (JEFAS, Elsevier). He is also on the editorial boards of several journals, including the International Business Review and Marketing and PsychologHiy
ALL ARE WELCOME