
The Determinants of Tech Startup Innovativeness and Its Influence on their Life Cycle Stages and Market Focus in India: An Empirical Inquiry
Mr. Mr. D.B. Sreevatsa

Presenter
Mr. Mr. D.B. Sreevatsa
PhD Research Scholar
Department of Management Studies, IISc
Date
27 October 2026
14:30
Venue
ONLINE/Meeting Room, Department of Management Studies, IISc, Bengaluru
Research Supervisor
Professor M H Bala Subrahmanya, Dept. of Management Studies, IISc
Co-Supervisor: Dr. Lokesh Rayasandra Boregowda,(SRIB) (Organizational Supervisor)
Abstract
This thesis addresses innovation intensity is widely regarded as a key driver of technology startup competitiveness, survival, and growth, yet entrepreneurship literature has rarely treated innovativeness as a measurable and classifiable venture-level construct. Against this backdrop, this study examines: (a) whether technology start-ups can be empirically classified into distinct innovativeness archetypes—Imitative, Incremental, and Radical (b) how entrepreneurial characteristics and ecosystem support jointly determine innovativeness (c) whether lifecycle progression differs systematically across these archetypes and (d) how innovativeness shapes market focus and expansion from local to national and international markets. The study concludes with managerial and policy recommendations for fostering innovation-led entrepreneurship in India. Drawing on primary data collected through a structured survey of 184 technology start-up founders across major Indian start-up hubs and employing multiple statistical techniques, the study finds that India s technology start-up ecosystem comprises three statistically distinct and validated innovativeness archetypes, with radical deep-tech ventures forming a small but strategically significant minority. Innovativeness emerges not from any single founder trait or funding source but from the joint presence of team capability, venture maturity, and ecosystem network access. The findings further reveal that radical start-ups follow a distinctive lifecycle trajectory—slower to emerge but faster to achieve revenue stability—while all archetypes converge in scaling timelines. Market reach expands systematically with innovativeness, progressing from local, execution-based competition among imitative ventures to international orientation among radical ventures, enabled by lifecycle maturity and formal intellectual property. Overall, the study suggests that India s start-up ecosystem has scaled rapidly in numbers, but its innovation depth remains structurally constrained, requiring differentiated, archetype-specific policy and ecosystem interventions to build a globally competitive deep-tech base.
About the Presenter
Mr. Mr. D.B. Sreevatsa
Department of Management Studies, IISc
PhD research scholar working on Industrial Economics.
Additional Information
All are welcome to attend.
Open Oral Presentation this study examines innovativeness as a measurable construct in Indian technology start-ups, classifying ventures into three archetypes: imitative, incremental, and radical. Based on a survey of 184 start-up founders, it investigates how entrepreneurial capabilities and ecosystem support influence innovation, venture lifecycle progression, and market expansion. The findings highlight the distinctive growth trajectories of radical deep-tech ventures and the role of innovation in enabling national and international market reach. The study reveals structural constraints on innovation depth in India s start-up ecosystem and offers managerial and policy recommendations for fostering innovation-led entrepreneurship and building a globally competitive deep-tech sector.