Visiting Faculty



Dr. P.M. Rao is a professor of marketing and international business in the College of Management at LIU Post. Professor Rao received his Ph.D. in economics from New York University Leonard N. Stern School of Business.

Specializing in the application of economics of innovation and intellectual property to high-tech firm strategies, management of corporate research and development, and telecommunications policy, professor Rao has developed a number of courses at both the graduate and undergraduate level at LIU Post, as well as in France and Switzerland in the accelerated MBA Program; and in corporate programs at Motorola, Northrop Grumman and Verizon.

Prior to joining LIU Post, Dr. Rao worked for AT&T at the corporate level in various managerial positions involving studies and analyses on the economics of innovation, antitrust, regulation, organization and funding of Bell Labs, financial policy,  strategic planning, and productivity.

He is an active researcher and has been published extensively. His research includes strategies for high-technology firms, intellectual property issues in software and pharmaceutical industries, and internationalization of multinational research and development. He has presented papers at many international conferences including the Academy of International Business, International Telecommunications Society, and Academy of Marketing Science and has delivered public lectures at the Pôle University Léonard de Vinci in Paris and at the Curtin University of Technology in Australia for academic, business and student audiences.

Professor Rao’s recently released book(with Joseph A. Klein) by M.E. Sharpe, Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues, is considered the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context.


 S Cho

Prof. Cho is working as a professor in the College of Business Administration and director in the Business and Economics Research Institute, Gyeongsang National University, South Korea. He got his B.A. from Seoul National University, MBA from Yonsei University, and PhD. from Korea University.
Prof. Cho had about 11 years work experiences as a manager in Korean Airline Co. Ltd. before he joined current academic job. He also worked as a visiting scholar at the University of Cambridge, UK and Renmin University in Beijing, China.
He published his research papers in Journal of Service Management, Electronic Commerce Research and Applications, Journal of Information and Knowledge Management, Journal of Korean Entrepreneurship Society, and many others.
His main research areas include business model development and entrepreneurship, knowledge management, science park development, and roles of entrepreneurial universities in economic development.