Anjula Gurtoo

Professor, Management Studies

DSC02964 short photo Contact Information:

  • Phone:+91-80-2293 2471
  • Fax:+91-80-2360 4534
  • E-mail:


Masters: M.A. (Psychology), University of Delhi
Doctorate: Fellow (Management), Indian Institute of Management, Ahmedabad

Research Interests:

  • Public Policy: intellectual property; environmental sustainability; data economics and security; equity issues in governance; informal economy; infrastructure.
  • Behavioural Science: citizenship and group behaviour


  • Chevening Rolls-Royce Science and Innovation Leadership Fellowship, British High Commission, United Kingdom. 2017.
  • Emerald/IAM South Asia Management Research Fund Award, 2013. Highly Recommended Project: Out of the margins: the role of informal works in contemporary production systems. Emerald Group Publishing, United Kingdom (UK). 2013-2014.
  • Pt. Jawaharla Nehru National Award.  Outstanding contribution in the field of Public Policy and Social Science. Department of Science and Technology. Government of Madhya Pradesh, India. 2010-2012.
  • United Kingdom-India Education and Research Initiative.  Grant under the UK-India Staff Exchange. British Council. 2011-2012.
  • ICSB-IJGE-NWBC Best Paper on Women entrepreneurship. International Council of Small Business and University of Washington, D.C., USA. 2010.
  • Social Science Research Award. Special mention for overall contribution to research. International Development Research Centre (IDRC/CRDI), Canada. 2009.

Select Journal Publications:

  • Naveen, B. R., and Gurtoo, A. (2020). The Cause Effect Relationship Model of Service Quality in relation with Overall Satisfaction. Transport Research Procedia. Accepted for Publication.
  • Tirumalsety, R. and Gurtoo, A. (2019). Financial sources, capital structure and performance of social enterprises in India. Journal of Sustainable Finance & Investment.  DOI:
  • Koride, P. and Gurtoo, A. (2019). A comparison of borrowing and default behavior between men and women in microfinance. Studies in Microeconomics. DOI:
  • Tirumalsety, R. and Gurtoo, A. (2019). Innovation Performance of Social Enterprises: An Empirical Study in India” Asian Journal of Innovation & Policy, Volume 8, No. 2, pp. 238-273.
  • Naveen, B.R., and Gurtoo, A. (2019). Transport service quality and perceived service value: an international comparative survey in European and Indian context. International Journal of Comparative Management, Volume 2, No. 1, pp. 7-32.
  • Archana, A.B. and Gurtoo, A. (2019).  Exploring viral phenomenon methodology for tangible purchased products: Case of iPod and iPad. IEEE Transactions on Engineering Management. Volume, 67, Issue 2, pp. 283-294. DIO:
  • Verma, A., Velmurugan, S., Singh, S., Gurtoo, A. ,Ramanayya, T.V. and Kambhampati, R. (2017). Indian auto-mobility 2020: A perceptive picture, Transportation Research Procedia, Volume 25, pp. 4928-4941.
  • Archana, A.B. and Gurtoo, A. (2017). Growth of a viral phenomenon: Development and testing of a new methodological framework. Australasian Marketing Journal, Volume 25, Issue 1, pp. 57-66.
  • Pratheeba V., Gurtoo, A. and Mathew. M. (2016). The relationship between patent age and selling price across bundling strategies for United States patents, predominately for computer and communication technology, World Patent Information, Volume 48, pp. 1-11.
  • Gurtoo, A. (2015). Workplace conditions and employer relationship as predictor of economic well-being: Female domestic workers in India. Asian Social Work and Policy Review, Volume 10, No. 1, pp. 61 – 75.
  • Bhasi, A. B. and Gurtoo, A. (2015). Environmental Practices in the Indian Pharmaceutical SMEs: An Assessment. Review of Integrated Business and Economics Research, Volume 4, No. 4, pp. 205-224.
  • Gurtoo, A. and Udayaadithya, A (2014). Welfare schemes in India: decentralization dynamics and stakeholder influences. International Journal of Sociology and Social Policy, Volume 34, No. 3/4, pp. 154 – 165.
  • Udayaadithya, A. and Gurtoo, A. (2014). Effectiveness of local governance: interaction between social capital and institutional structures. Asian Social Work and Policy review, Volume 8, No. 1, pp. 71-95.  
  • Vu, K. M. and Gurtoo, A. (2014). Utility sector performance post reforms: investigating the South Asian economies. Poverty and Public Policy, Volume 6, No. 2, pp. 157-175. 
  • Udayaadithya, A. and Gurtoo, A. (2013). Governing the local networks in Indian agrarian societies – a MAS perspective. Computational and Mathematical Organizational Theory, Volume 19, No. 2, pp. 204-231.
  • Williams, C.C. and Gurtoo, A. (2013). Beyond entrepreneurs as heroic icons of a capitalist society. Journal of International Entrepreneurship and Small Business, Volume 19, No. 4, pp. 421-436.
  • Williams, C.C. and Gurtoo, A. (2012). Evaluating competing theories of street entrepreneurship. International Entrepreneurship and Management Journal, Volume 8, No. 4, pp. 391-409.
  • Rath, J. and Gurtoo, A. (2012). Corporate Social Responsibility Orientation: Theorizing through the Williamson framework. Vikalpa, Vol. 37, No. 2, pp. 9-18.
  • Williams, C.C. and Gurtoo, A. (2011). Evaluating women entrepreneurs in the informal sector: some evidence from India. Journal of Developmental Entrepreneurship, Vol. 16, No. 3, pp. 351-369.
  • Udayaadithya, A. and Gurtoo, A. (2011). Working of decentralized welfare institutions in India: Social dynamics or institutional rational choice? Journal of African and Asian Studies, Vol. 47, No.1, pp. 101-118.
  • Gurtoo, A. (2011). Public participation in formal deliberative forums in India: who participates and why? Journal of Asian Public Policy, Vol. 4, No. 2, pp. 201-220.
  • Williams, C.C. and Gurtoo, A.  (2011). Women entrepreneurs in the Indian informal sector: marginalisation dynamics or institutional rational choice? International Journal of Gender and Entrepreneurship, Vol. 3, No. 1, pp. 6-22.
  • Gurtoo, A., Sarup, V. and Williams, C. C. (2010). Explaining the do-it-yourself (DIY) retail market in a developing country: preliminary lessons from India. International Review of Retail, Distribution and Consumer Research, Vol. 20, No. 3, pp. 335-352.
  • Udayaadithya, A. and Gurtoo, A. (2010). Decentralized rural welfare schemes: information dynamics and endogenous institutional change. Journal of Economic Policy and ResearchVol.5, No. 1, pp. 151-169.

Other Awards and Fellowships:

  • Fellow, International University of Japan, Niigata, Japan. 2015
  • Social Science Research Award, International Development Research Centre. Best paper in the category ‘rural innovation systems’. Canada. 2009.
  • Fellow, University of Leeds, Leeds, United Kingdom. 2005-2006.
  • Fellow, Social Science Research Council, Washington D.C., USA. 2003.